Partnership · Owlet
Caring for the person behind the monitor.
Owlet and VillageFor are partnering to expand mental health support for new and expecting parents.
MILF. Motherhood isn’t looking fine.
You know this feeling
You cried in the car on the way home and couldn't explain why.
is this normal? am I okay?
There is nothing wrong with you. The system just wasn't built with mothers in mind. VillageFor is. Our app helps you understand your mental health trends so you know what to do next.
Why we built this
We were the moms who said we were fine.
We were the moms who spent months asking what was wrong with us. Who felt the emptiness creeping in, the rage that came out of nowhere, and had no idea either one had a name.
One of our founders didn't start feeling it until after her six-week appointment. She didn't know what she was experiencing was postpartum depression. So she gaslit herself. Told herself it wasn't that serious. That she could figure it out alone.
The other had all the signs of postpartum anxiety, intrusive thoughts, OCD, depression. She went to her appointment. She didn't answer the questions honestly. Not because she didn't want help. Because she was ashamed. Because she was scared of what it would mean if she told the truth. When she finally tried to get support, she couldn't find a single provider in-network who specialized in postpartum. She hit waitlists. Dead ends. She was turned away.
We went to our six-week appointments. We answered the questions. We nodded. We went home.
And that was it.
No follow-up. No one checking in at week 10, or week 18, or the random Tuesday in month four when everything fell apart again. No one asking if we were actually okay.
So we built what should have existed. Something that shows up every week, not just once. Something that explains what you're feeling in plain language. Something that doesn't require a referral, a waitlist, or a diagnosis to access.
VillageFor is the support we wished we'd had. And now it's yours.
What VillageFor gives you
Check in. Track your mood. Get tools for the hard moments. Stop wondering if you're okay.
See the app
Free on iOS and Android. Awake when you are.
Your chapter
Wherever you are in this journey, this is your place.
Motherhood doesn't start when the baby arrives. And it doesn't end when the hard days do. VillageFor is here for the chapters people don't talk about enough. And the ones nobody warned you about at all.
Trying to conceive · Infertility
"Why isn't this working? What's wrong with me?"
The grief of infertility is real and it is heavy. You belong here before there's a baby.
Pregnancy
"I thought I'd be happy. Why do I feel like this?"
Prenatal anxiety is real. Prenatal depression is real. Your mental health matters just as much as your bump.
Postpartum
"I love my baby. I also don't recognize myself."
The weeks after birth are the most under-supported of your entire journey. VillageFor shows up every single week.
Pregnancy loss
"No one talks about this. No one understands."
Miscarriage, stillbirth, TFMR. Your grief is real. Your baby mattered. We hold that without flinching.
NICU
"I was supposed to bring them home."
Fear, guilt, love, and exhaustion all at once. VillageFor is here for the journey nobody prepared you for.
Adoption
"I love them so much. Why is this still so hard?"
Becoming a mother through adoption comes with its own emotional weight. You deserve support that actually understands it.
Worth saying
We're not your therapist. We're what holds you until you get there. And after.
If your check-ins ever suggest you need more support, we'll say so clearly, calmly, and with real resources. We want you to get the right help. That's the whole point.
What VillageFor gives you
The peace of mind of knowing the whole picture of your mental health.
A mood log that builds a real picture over time.
A grounding exercise at 2am.
Something you can bring to your next appointment and say, “Here's how I've actually been.”
Kind words
From moms who've been where you are.
VillageFor is so incredibly validating and has made me cry tears of relief that I will make it to the other side of this IVF journey, many mornings.”
Our partnership with VillageFor creates an opportunity to expand that support beyond the baby and think more holistically about the mother, too.”
The latest from VillageFor
More support. A bigger conversation.
New partnerships. New ways to check in. A call to ask mothers how they’re really doing.
Partnership · Canary Speech
Another way to check in. In your own voice.
Our Canary Speech partnership brings voice-based wellness insights into VillageFor’s journaling experience.
Ask Her Twice · NYC
“I’m fine” shouldn’t end the conversation.
See the NYC event that brought maternal mental health and the village around her into the room.
Honor Wall
Read hers. Then write yours.
The Ask Her Twice conversation continues on the Honor Wall. Read what other moms have shared and add your own experience, with your name or anonymously.
Local support
Find postpartum mental health resources in your state.
Crisis lines, perinatal mental health centers, and local resources for every state. Because where you live shouldn’t decide whether you get help.
For care teams
Give your patients something that works between visits.
VillageFor complements your care. It doesn’t replace it. Your patients arrive at appointments with a clearer picture of how they’ve actually been feeling. That’s better for them. And better for you.
You're not failing at motherhood. Nobody gave you what you needed to get through it.
VillageFor is here to change that. One week at a time.